sign of the times [cool signs]
It seems all is not down and out in the world of information signage. Some new, well new to me, signs at Chipotle, AMC Theaters and Tokyo DisneySea recently caught my attention.
Chipotle Mexican Grill: New Menu Displays
Chipotle recently refreshed their menu displays with new very simple and very easy to read boards.
In addition to being easy to read, I felt like the type looked familiar. So I tried to use the iPhone application version of WhatTheFont [itunes link] but didn’t have much luck. What to do? I may or may not have emailed Chipotle asking what typefaces are being used on the new, borderline magical, signs!
A friendly Chipotle representative responded:
We use a few different Interstate fonts: Interstate Light & Bold and Interstate Light Condensed and Regular Condensed. We also use Gotham Bold on the Food With Integrity Board Headline.
Thanks to the good folks at Chipotle for entertaining my quandary. If you haven’t had a chance to check out their Food With Integrity program, do it now!
AMC Theaters: New LG Information Displays
This is the first display like this that I have seen out in the wild. It isn’t a normal wide screen monitor size, in fact, it seems to be specifically designed for information signage purposes. Here is the LG page for the new displays. I’ll give them a pass for the visible logo because of the improved functionality of this display. It’s the perfect size for placement right over a doorway or vertically on a wall next to a door. AMC needs a little help improving the graphics, but this is a drastic improvement over the old LED matrix signs.
Tokyo DisneySea Raging Spirits Safety Signage
At Tokyo DisneySea, the attraction Raging Spirits features a 360 degree loop. I’m going to guess that for some reason people just couldn’t grasp that concept [perhaps because you can't see the loop from the exterior of the attraction] so this sign is featured prominently. It’s great because it effectively communicates the message, without pulling the guests out of the theme of the Lost River Delta. A low-tech solution to a high-tech high energy ride safety concern! I hope to have a few more posts soon about some of the cool stuff at Tokyo Disneyland.
Take a look at it here:
Have you seen any other cool new signs? Let me know!