It seems all is not down and out in the world of information signage. Some new, well new to me, signs at Chipotle, AMC Theaters and Tokyo DisneySea recently caught my attention. Chipotle Mexican Grill: New Menu Displays Chipotle recently refreshed their menu displays with new very simple and very easy to read boards. In [...]
Universal Studios. I always feel like the attractions are designed with the intention of being perfect…and then it all goes to shit at the last minute. I’m not sure why so many of the attractions fail. Maybe it is the same off-the-shelf effects being used in the same way on multiple attractions, the terrible timing, [...]
I’m fascinated by how jingles, musical tones and particular voices can instantly conjour up imagery and brand messages. Some are more obvious than others, such as the Intel tone or State Farm jingle. But have you noticed the missed opportunities for sound branding that surround (sorry) us? Such as our commuter rail system Metrolink here [...]
