This is a little late but the Chapman University team, of which I was a member, won the American Advertising Federation National Student Advertising Competition! We competed against 15 other teams, and some really amazing campaigns. In the end, we were selected as the first place winner. Chapman University posted a press release and even [...]
Chevron with Techron. As if we haven’t been beat over the head enough through television, print and theme park placements, our friends at Chevron like to go the Extra Mile. No, I’m not talking about their chain of 7-11-esque quick-marts…I’m talking about the reminder that you are purchasing Chevron with Techron gasoline on the pump itself. [...]
Last time you were in a retail store or restaurant, did you look up? Not up at the products on the shelves or digital menus but up at the ceiling. Lurking above you, in nearly every store and every office building is one of my favorite things to hate: drop ceilings. And I’m not the [...]
